Programmatic Ad Testing
Creative Direction & Design
These ads sets represent different design concepts my team designed and produced for A/B testing initiatives.
The experiment was see what performed better with our customer between different design concepts verses our traditional standard of 3 rotating image display ads.
Digital Campaign Ad Sets
For this set I wanted to combine editorial images with product laydowns. I wanted the animation to be different from the standard left to right carousel.
Category Ad Sets
Here I wanted to push the animation a little further. Having a vertical rapid fire product feed or cycle through a "diffused" panel. I also tested different copy directions from brand callouts to geo-targeted messaging.
Mixing editorial shots and sell shots was also in play here as well as strictly using product laydown images.
Nordstrom Private Brands
Zella is a Nordstrom private brand and here I wanted to test having a Zella branded ad vs a Nordstrom branded ad which is the standard. This project is still in development.
Large Category Banners
Our goal here was to put more product in the feed and have a more dynamic animation. These two layouts out performed our standard 3 image rotation ads by a significant margin.