Concept and Design

Art Direction

Production

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For this shoe and handbag mailer we wanted to present the best that Spring had to offer in a playful but still sophisticated way. There were many brands participating in this book so we divided everything into three different stories with 3 different creative approaches. Spring brings to mind all things fresh and new so we landed on fruit, flowers and paint. The "fresh paint" theme was a little out there but our idea of how to present it was too fun to pass up so we went for it!