Shoe & Handbag Mailer - The Art Book
Concept and Design
Each season we produced a mailer for our best shoe and handbag customer. Each one was unique in theme and style of photography. I worked with a copywriter to review the selected products then develop a theme that creatively showcased the product in an engaging way. This one turned into "The Art Book" where the product is categorized in 3 elements in art, form, line and color.