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JCPenney
Arizona Jeans Kids Denim Packaging & Signage
Photo Art Direction
Design
Production
For this key category I created the brand identity for denim hangtags, item labels and in-store signage for Kids Arizona Jeans and Zonz Jeans, the streetwear sub category of Arizona Jeans.
Arizona Denim Hangtags
For this set of hangtags I wanted to illustrate the playfulness of the brand with a group of kids just having a
fun time outside.
The brand also has a rustic flare
that I conveyed in the faux leather Jacrons and uncoated craft paper
of the sock bands.
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